Market for Super Bowl XLVIII should be a hot one

By on June 23, 2013

The NFL doesn’t put Super Bowl tickets up for general sale, making it a tough get for average fans.

It’s going to be a hot ticket on a cold night.

The NFL is working on establishing prices for Super Bowl XLVIII on Feb. 2 at MetLife Stadium and the meganumber — the majority of tickets for the most recent game in New Orleans had face values of $ 950 and $ 1,250, and prices never go down — won’t be announced until October, but start saving up, football fans, especially because the best chance at securing a ticket will be on the pricey secondary market.

Although the exact number of Super Bowl tickets actually used by those who originally purchase them is not available among the quarterback and coaching records in the NFL Record and Fact Book, the league acknowledges most tickets resold on secondary markets get three or four times the face value.

The NFL does not put Super Bowl tickets up for general sale, making it a tough get for the average fan. The league has packages available online, and teams hold lotteries for their season-ticket holders — a non-competing team gets just 1.2% of the total tickets — while also using their allotment to accommodate players, coaches, staff, sponsors and business partners. As the host teams for the New York Super Bowl, the Giants and Jets each get 3.1%.

Last year, the NFL held a general fan lottery for 500 tickets at the low, low price of $ 650 — the cheapest seat in the Superdome — and it says fans who then resold those tickets were able to fetch an average price of $ 2,615.

When you factor in the fact that everything is more expensive in New York, the possibilities for Super Bowl tickets are frightening for the bank account. For that kind of money, will fans have anything left for an ultra-warm overcoat and a pair of heavy boots for the 6:30 p.m. kickoff in the middle of winter?

The healthy secondary market has convinced the NFL it has not overpriced the game or priced the average fan right out of the Super Bowl and into their living room.

“It’s interesting that the secondary market is so incredibly active for the Super Bowl, and fans are paying many times the face value to go,” says Frank Supovitz, the NFL’s senior vice president of events. “Having said that, one of the things we feel strongly about is providing an opportunity for our fans to enjoy other elements of the Super Bowl festivities at either a low cost or no cost.”

Supovitz is referring to the free events on Super Bowl Boulevard that will run on Broadway during Super Bowl Week, and the estimated $ 25 price to sit in the stands at the Prudential Center on Jan. 28 to observe media day. “Clearly the main attraction by far is the game and the demand for tickets is many times our ability to fulfill that demand,” Supovitz says. “This could be one of the hottest tickets in history.”

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